Sorry for the short comments this week. I snuck off at work to get them in on time, so I had to rush.
Overall, this challenge was a mixed bag. I like where most of you are headed in terms of trying to define yourselves, but very few of the brands convinced me and even fewer wowed me. Right now, most of you are still in the aspirational stage. You need to figure out what your brand really means to you and how you can live it, instead of just saying it.
Jone, I'm sad to see you go. You are a sweet and sincere member. Unfortunately, your performance in the tournament was underwhelming. If you ever return to compete on a future cycle, I would like to see you dig deeper into yourself and your place on ATRL. The reflections you shared were simply not insightful or compelling enough.
I am coming for top 3 this week
