Lady Gaga Returns To Form With Gonzo Music Video For Power Bottom Anthem 'G.U.Y.'
http://blogs.indiewire.com/bent/lady...m-guy-20140323
The release of this third single (whose initialed title stands for ‘Girl Under You’) happens at a moment where it is hard not to perceive Gaga’s brand of fizzy electronica and larger-than-life theatricality as pretty superfluous to the current pop climate.
And yet, helmed by Gaga herself— her second directing credit following the similarly gonzo epic Marry The Night-- G.U.Y. proves to be a stunning ass music video. Sure, shooting roughly 80% of it at Hearst Castle tends to help with such things. But what strikes the fancy here isn’t at all the postcard prestige of a site on the National Register of Historic Places, but rather how well-kneaded the Lady’s grab-bag of crazy, incongruous references reveal themselves, and how shrewdly they fill up the grandiose décor. Whereas her contemporaries and even herself in past have been heavily reliant on two-dimensional soundstages as music video backdrops (the brain-dead cartoon Ancient Egypt scenery of Katy Perry’s recent hit Dark Horse comes to mind), here the immersive Hearst Castle property is simultaneously inhabited by Gaga’s mythology in arts 101 class imagery, modern day ‘low culture’ signifiers like Minecraft or TV’s The Real Housewives of Beverly Hills, nods to contemporary artists such as Nathan Sawaya and the iconic figures of Gandhi, Michael Jackson & John Lennon.
As stated by the singer, the short film is basically an extended metaphor for the turbulent past year of her life. It is given two intros that showcase abridged versions of the title track and the loopy Venus. The former, depicting the diva as a fallen archangel surrounded by men in suits battling each other as heaps of green bills float around, illustrates periods of career struggle such as when a hip injury forced Gaga to cancel remaining Born This Way Ball tour dates, and later when she cut ties with a sizeable portion of her management team, letting go of those Judases who could only back her up during the most lucrative of days. The latter is a Felliniesque/Juliet of the Spirits garden party 60s extravaganza symbolizing her time of convalescence and reinvigoration, when her new real-life boyfriend sexually reawakened her and she relearned how to take some time off for herself, namely by watching Bravo (Andy Cohen of the network cameos as God’s face in the clouds, because why the f*** not).
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