AND, Gaga didn't have to get naked and lick dirty objects for her views + Miley is a former Disney star who broke away and needed controversy to get people watching
Despite the massive viral campaign created by Monsters to break Miley Cyrus' VEVO Record, 24 hours later and Gaga's numbers have refreshed and they pale dramatically in comparison to the Wrecking Ball megastar
It was expected. There are three reasons why:
1. The video is 7 minutes long.
2. There are no more vevo banners.
3. There's not enough nudity to make it "controversial" and catch non-stans' attentions.