Billboard has to start using common sense regarding the YouTube views, or just count official video/audio. This is getting ridiculous. That being said, I need to listen to this song, and see if it is good.
Originally thought to be a purely viral creation, "Kiss," in which Soko herself appears as one of the lip-locking strangers, was revealed to be a collaboration between Soko and Wren, a Los Angeles-based womenswear brand. "We asked 20 strangers to kiss for the first time," the company confirmed on Twitter the day of the video's release.
"Tomorrow" was chosen for the clip by Wren's founder and creative director Melissa Coker. "I wanted to create something that was pure, authentic and full of emotion for the Wren Fall 2014 campaign," Coker wrote in an email to Billboard. "When casting the video, I reached out to the most dynamic, charming and inspiring people I know in LA, including Soko. She generously agreed to be one of the performers and went one step further: asking if I would like to use some of her music in it."
"'We Might Be Dead by Tomorrow' has the perfect slow, ethereal feel to match the emotional charge of the video. It was a perfect match and added so very much to the project."