Definely. That also means that not everyone is going to be attracted to every good looking person. Same thing really. For me their personality is very important.
It depends. Some people are just attractive but they can be shallow and that is a turn off for me. I will take an average person with a nice personality over that shallowness.
But if the person is attractive and nice! That will be perfect!
I mean there's Confidence, Swagger/Style, Personality, Intelligence, people who are not conventionally good-looking but exude sex appeal and people who are mysterious (that intrigues a lot of people too).
Someone with a 10 in looks but 1 in personality will probably be 2-3 overall. On the other hand, some with a 5 in looks but 10 in personality can easily be 8-9.