This is not shade, because if you read the lyrics, it actually makes sense -- even with the months. September, because of Applause's underwhelming start to the era is when Gaga started to lose the public's interest. December, the month after ARTPOP's release, was nothing but the ashes of the "ARTPOPcalypse". Lastly, this song is how the character stayed powerful. By having people chant her name and applaud, she kept her power and fame. She literally lives for the applause like Gaga. Now that less people are chanting Gaga's name, she has been weakened like the ghost, and is acting desperate?