Taylor Swift and her publicist of nearly seven years are parting ways, Billboard has learned.
Paula Erickson, whose Nashville-based Erickson Public Relations has handled the singer's press since 2007, informed the Swift management team that she is resigning come mid-March. According to a source, Swift has her sights set on bringing all PR efforts in-house to the management company.
Erickson started handling Swift, 24, as the country star's debut album in 2006 was about to cross the million-sales mark and continued on through 2012's Red, which sold 1.2 million in its first week (according to Nielsen SoundScan). A new Swift album is expected in late 2014.
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Offers one high-ranking PR executive: "Taylor will have her pick of top-shelf publicists, but the challenge is finding that person you know and trust. Bringing PR in-house assures that person is directly involved in advising on what needs to be done and what doesn't."
