Abercrombie & Fitch's first step in brand revival includes celebrity endorsements:

Colton and Steven

I will never give them an other chance, even if they had all my favourites in their campagne, it's brand with an disgusting ideology!

A&F is whack. A picture of a couple of hot dudes isn't going to change that.

Ugh Steven McQueen.

People still wear Abercrombie?

But get your money Queen Colton.

But where are Debby's legs?

Colton & Steven

Ew @ A&F tho. What is this, 2006?

People have been saying A&F is over since the 90s. But I cant help but feel 99% of their haters are people who are not/have not/will not ever be in good enough shape to rock their clothing, not to mention an actual real designer brand. Good for the hotties, sad for the notties.

Haters? What?!? I think you are reading way too much into this. Nobody is sweating A&F like that. Didn't even know people outside of high school students shopped there. I never bought anything from there besides a shirt. I'm never tempted to go into that store. Too many pretentious billboards/ad campaigns, and the thumping house music didn't help.

Cute

Don't forget him.

Diego Boneta.

.

Queen Debby!

Nope. Gross.

Nobody fashion forward or with the slightest hint of style will ever wear A&F.