Quote:
Originally posted by Shapes
She only faded because she was horribly mismanaged.
XL is one of the top record labels, had they actually worked with her on 212 instead of dropping her, she would've probably put out BWET by fall 2012 to critical acclaim and some decent commercial success.
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She faded because none of her other material that she released lived up to 212 and her attitude turned off the few hardcore fans she did have. And plus, many of her fans were hipsters who forgot about her, or bored Gaga stans waiting for ARTPOP.
She wasn't mismanaged in the beginning, in fact they did many things right for her. She did all of the usual festival appearances, NME promo etc that someone of her caliber would do. Obviously she is being mismanaged now but that is largely due to the mess she's created herself. The record label don't know how to market her because her attitude has stopped the music industry from taking her seriously, and many of her fans stopped responding well to the direction her music took after 212.
Despite this, I am a fan and look forward to BWET whenever it comes/if it comes.