TLDR Version at the bottom 
I recently took a survey for a company called UsaTalkNow(located
here) that asks lots of questions about various topics. However, this survey was a little bit different. Please note this survey is invite only, so I can not just send you a link to view it.
The first question asked me what artists I thought of when I though of Rock Music, and the second questions asked what artists I thought of when I thought of Alternative Music. Then the following questions asked me what my impressions were on Taylor Swift and U2. Finally, I was asked the below questions(Open images in new tab if they cut out in parts.) These questions definitely hint at a new direction, by putting Taylor Swift in the same category as major Rock singers.
Tldr: I took a survey that asked my opinion on Rock/Alternative artists, then asked me how I viewed Taylor Swift, and then how I viewed certain rock artists(the last picture.) Thus hinting that she might be heading in that direction.