Taco Bell is readying for the launch of its national breakfast menu on March 27, with items such as the A.M. Crunchwrap designed to appeal to its fan base of younger men. And the chain says breakfast will be available until 11 a.m.; a half-hour later than McDonald's offers its Egg McMuffins.
"We can turn the breakfast conversation into a two-horse race," Taco Bell President Brian Niccol said in an interview, noting that Taco Bell intends to be a "strong No. 2" after McDonald's.
Quote:
The items on Taco Bell's breakfast menu are intended to be easy to hold and eat on the go. They include:
— A.M. Crunchwrap — scrambled eggs, a hash brown, cheese and bacon, sausage or steak in a flour tortilla.
— Waffle Taco — a waffle wrapped around a sausage patty or bacon, with scrambled eggs and cheese, served with a side of syrup.
— Bacon and Egg Burrito — Bacon, scrambled eggs and cheese wrapped in a flour tortilla
—Sausage Flatbread Melt — A sausage patty topped with cheese wrapped in a flatbread and grilled.
Gross. I remember when they tried to sell shrimp tacos and that flopped so idk about this. Maybe if they expand their breakfast menu this could go somewhere
