He had different reasons than Rihanna's company for skipping the Grammys. After he won Best Rap Album in 2013, for his second album, Take Care, he uploaded a video of himself jubilantly swigging booze from the statuette, here at the compound. His view of the awards has grown darker since. "It becomes more apparent how irrelevant our genre is to them," he says. "They were trying to utilize me to sell the show, requesting me to come and perform 'Hold On We're Going Home'" – his smash ballad – "but they didn't nominate it for anything! They're calling me, e-mailing me every day to do some elaborate performance and bring them viewers, but I didn't get a nomination for Album of the Year. I didn't get a nomination for Song of the Year."
Not a single lie. He definitely shouldn't have posted the text for the world to read. If I was Kendrick Lamar I would've felt some type of way more than anybody.