Reminds me of the original version of American Life music video with when they were showing soldiers killing innocent people on the runway and the crowd was cheering for them and all...
dam that ad really got to me - without words spoken too (aside from the song)
it needs to be replayed during other sporting events too.
sad thing is i predict that its gonna take at least 2 generations to flush out homophobia - not only in Russia.
But people actually care this time.
That's HUGE, and at such a big event, the Olympics.
This is a great start, and of course it's gonna take a long ass time, but progression is noticeable.