She's slaying me in this shoot.She looks drop dead gorgeous in them.

She looks ***flawless in the last one

Gourgeous.. Looking so beauty

Slayage!

“Rita is the perfect fit for the Material Girl brand. She is a style icon who knows how to have fun with fashion,” Lourdes said.

Madonna added, “Rita is fearless when it comes to fashion and expressing herself. We love her personality and think she perfectly embodies the spirit of Material Girl.”

So beautiful

Cute I hope she becomes the Next Rihanna

Her hair does not go well with her skin tone! too bleached out.

I love these pictures

FIRO actually being a fashion icon for once.

She looks great, especially the first two pics

She's gonna be the next Rita

Not if she works for Madonna, she has to be her own Rita, like Rihanna, Lana or Lorde.

Speaking of Lorde she declined the offer to play for Katy.

material girl isn't her only campaign.

so oc she's looking a little bit like early madonna,
that's the spirit of the whole collection.

I like Rita but I see a problem if she makes more money with modeling than with her own music.

This will dimish her career as a musician, hey if is there a good song of her in the radio, people will buy it., no matter what.

But what are thinking her peers, maybe in some collabs they don't give the best for her, some co-writers give a better song away to one who cares more about music?

And England is much more fickle about that than the US.