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Celeb News: Forbes: Bangerz tour could learn from artRAVE
Member Since: 8/22/2011
Posts: 18,944
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Forbes: Bangerz tour could learn from artRAVE
Quote:
Lately it seems that everything Miley Cyrus does is a calculated move to shed her child star status and be taken seriously as an adult pop artist. As she prepares to embark on her 2014 tour, sales for Miley Cyrus tickets suggests that actual demand is struggling to keep pace with her media coverage. That’s not to say that Bangerz won’t be a big money-maker–it will, but based on prices and available inventory on the primary and secondary market, it’s unlikely she’ll sell out as many as half of her shows shows.
As Miley has matured into an adult performer, her per-concert gross sales have climbed steadily. Her first tour in 2007, Best of Both Worlds, grossed $54 million over 70 stops, or a little over $771,000 per show. In 2009, her Wonder World Tour had 56 stops and grossed $67.1 million, or $1.2 million per show. In 2011, the Gypsy Heart Tour–which was primarily an international tour– grossed over $26 million on her 21 stops, for an average of over $1.24m per stop. With 60 stops on Miley’s upcoming Bangerz tour and tickets ranging from $76 to $107 dollars face, Bangerz has been set up to gross over $100 million.
While not quite One Direction status, $100 million is a significant threshold for any artist, as it means you’re filling 20,000-person venues across the country. In order for Miley to actually fill all the seats, however, there are a lot of tickets still to sell in the primary market. This is in part the result of overly aggressive pricing for her upper-level seats. As a point of comparison, 300-level Lady Gaga tickets at the Verizon Center are priced at $68 on the primary market while the same seats for Miley Cyrus tickets are priced at $86. A look at this Verizon Center seating chart provides a good overview of the different levels and what’s available. The primary pricing discrepancy is common at nearly every stop on their respective tours, and as a result there are a lot more unsold tickets available for Miley. While the Verizon show is still three months away, there is a lot of work to be done if they’re going to fill all those seats via the primary market, and come close to hitting the $100 million mark.
The secondary market will make that an even harder battle as there are currently over 150,000 tickets available for the tour. The tour has an average price of $201 per show on the secondary market and on most nights you can get in for under $50, which means that tickets in the upper levels are selling for under face price. There are an average of 4,378 tickets for each show, which is a large percentage for a 20,000 person venue. For Gaga, there are 86,000 Lady Gaga tickets available on the secondary market for her upcoming tour ARTPOP Ball Tour, and each show has an average of 2,391 tickets for sale.
The average secondary price for those tickets is $269, which is in part boosted by her seven-night run at Roseland Ballroom. For Miley, the glut of secondary market inventory will make it even harder for primary tickets to sell out. Brokers also clearly thought that her media ubiquity would translate to easy profits, but instead, in some cities they’ll be hoping just to get their money back. Given that Miley’s fans have been raised on the secondary market, they may not even come across Ticketmaster when they’re looking for tickets, even in markets where
With so many tickets available in both the primary and secondary market for Miley Cyrus, prices on the secondary market should decline in the coming days and weeks as the tour gets underway. Gaga and Miley are an interesting comparison, as one is an established adult performer with legions of fans so loyal they even have their own name: Little Monsters. Miley Cyrus, on the other hand, is still getting her sea legs as an adult entertainer.
However, in the music business, you have to strike while the iron is hot, and there’s no one getting more media attention these days than Miley. Of course, her promoters are keenly aware of this and when they were setting prices for the tour, their goal was to be as aggressive as possible in maximizing revenue to make sure no money is left on the table. In addition to regular tickets, Miley Cyrus VIP tickets are also amongst the most expensive of any of the current tours, going for almost $1,000. Lady Gaga’s pricing, on the other hand, seems to be taking a longer-term view and is focused on providing access to as many of her fans as possible as opposed to wringing out every last dollar on the current tour.
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Member Since: 1/1/2014
Posts: 39,650
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Member Since: 8/18/2013
Posts: 12,666
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The tickets are outrageously expensive so
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Member Since: 1/1/2014
Posts: 3,432
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Member Since: 8/18/2013
Posts: 20,010
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I told y'all Miley's tour would be less successful than you'd think.
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Member Since: 1/1/2014
Posts: 7,282
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just a heads up, we can't post full news articles on here anymore
but this is interesting. I was really surprised at gaga's tickets being as cheap as they were given the state of the album sales 
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Member Since: 3/21/2012
Posts: 55,134
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Member Since: 8/19/2013
Posts: 16,407
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wait i was willing to go bangerz over artrave....
op sis, edit before you get those 2 warning points for 60 days.
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ATRL Senior Member
Member Since: 3/22/2012
Posts: 53,769
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Gaga's doing well with her tour; better than some may have expected following the relative underperformance of ARTPOP.
I hope both tours do well in the end!
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ATRL Contributor
Member Since: 8/20/2011
Posts: 18,900
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Miley's tickets are kind expensive tho so I can see why it's not doing good
but in b4 the mess. Let me perch.
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Member Since: 1/1/2014
Posts: 15,535
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I agree, she better BRING it for this tour if she wants to be taken seriously. NOBODY is here to pay that much money to see her walk around stage and slap midget's asses. in fact she should just completely get rid of using little people as props, its disgusting and degrading
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Member Since: 5/1/2011
Posts: 9,640
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And that's the difference between "it girls" and established acts.
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Member Since: 1/1/2014
Posts: 9,438
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Learn from the Queen, Miley
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Member Since: 11/8/2011
Posts: 31,648
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Yeah they are expensive I don't get why artists do that.
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Member Since: 6/29/2011
Posts: 11,522
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 Gaga actually getting PRAISE for something?
the apocalypse tbh
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Member Since: 8/30/2012
Posts: 24,762
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The highlighted points aren't that bad, having a lot of tickets on reseller site can mean that scalpers know they can make a profit, and regardless, they already bought them, so the initial face value money is already going into Miley's pocket.
And shame on them calling out Miley's M&G for $1000, when Lady Gaga's is $1500 and we see no mention of that. Both are overpriced though, tbh.
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Member Since: 1/1/2014
Posts: 34,846
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miley, this isn't 2007 & you aren't Hannah Montana any more. You can't charge this much for tickets. 
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Banned
Member Since: 2/6/2012
Posts: 18,398
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Member Since: 1/1/2014
Posts: 3,432
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Quote:
Originally posted by LoveLiveMusic
The highlighted points aren't that bad, having a lot of tickets on reseller site can mean that scalpers know they can make a profit, and regardless, they already bought them, so the initial face value money is already going into Miley's pocket.
And shame on them calling out Miley's M&G for $1000, when Lady Gaga's is $1500 and we see no mention of that. Both are overpriced though, tbh.
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Gaga's is more than just a M&G though. It's special on-stage seating, VIP treatment, posters, cocktails, private lounge, and an intimate session with queen.
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Member Since: 6/29/2011
Posts: 11,522
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Quote:
Originally posted by Jay Fenty
I agree, she better BRING it for this tour if she wants to be taken seriously. NOBODY is here to pay that much money to see her walk around stage and slap midget's asses. in fact she should just completely get rid of using little people as props, its disgusting and degrading
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waiT she uses midgets as PROPS?!? 
this girl is more of a mess than I thought
how do people condone this behavior 
how has the media not made a big deal about this
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