That marketing campaign will include a major integration deal with AT&T, regular plugs on “The Ellen DeGeneres Show” and even a Super Bowl ad — a blitz not seen in digital music since the days of Apple’s dancing-silhouette iTunes commercials.
Target will also promote the service in its stores, and Ms. DeGeneres will feature it on her daytime talk show. These deals point to Beats’ ambition to pursue a broad mainstream audience, including demographics like adult women who historically have not been priority targets for digital music marketers.
