Bey to start full-scale promotion for new album soon
Beyoncé's stealth campaign is over as full-scale promotions are on deck for new CD and videos
Promotion or no promotion, the album and videos are a smash hit, says our second source. “Beyoncé is the first woman to reach No. 1 with her first five studio albums,” our insider explains. “The fifth album sales are based solely on download sales. Now that she is really going to start promoting it, watch it explode.”
Confidenti@l broke news Bey was working on a secret project long before staffers at the highest levels of Columbia Records knew about it. She had planned to slowly release songs on iTunes one by one like Justin Bieber has been doing, but in the end decided to release the whole album at once as a visual treat for fans — a move which pretty much caused the whole of planet Earth to react.
Hurricane beyonce! Destroy them careers! Snatch the wigs, scalp the hair cells leave them bald and flopping, get them sales queen, reign on them hoes, leave the charts breaking records
I kind of like the word of mouth and silent promotion. I think I prefer if she does limited performances and interviews, and let the work speak for itself. I would like to see more commercials and usage of her songs in TV shows and movies though..
