Beyoncé talks secret-keeping at music video showing
Beyoncé reveals tricks for secret-keeping at music video showing in School of Visual Arts Theatre
The 'Drunk in Love' singer talked about her methods for keeping her surprise 'visual album' secret, even as they shot the music videos in public places.
The “Single Ladies” singer said she wore earbuds as she shot the video for “XO” in Coney Island to keep the public from hearing the song before the album release.
“They had a lot of static, and you could barely hear and I’m trying to lip synch to the lyrics,” Beyoncé told fans following a private showing Saturday of her new music videos at the School of Visual Arts Theatre on W. 23rd St. 'I really, really wanted to surprise people, and for them really just to hear the art and not be about the hype and the promotion.'
“I could barely hear anything ... And people are like, ‘Hey, Beyoncé!’ ”
“And we actually did it,” she said to a loud applause.
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When you think about it, imagine if we heard some snippets, the amount of predictions we would make and then just get disappointed when it wouldn't be like that.
Imagine hearing a snippet of Haunted? What would you think? Same goes for XO or Pretty Hurts, we would all have different notions about what the album is going to be and we would already make it ourselves in your minds.
This way we experienced it EXACTLY how she wanted us to, in a way like Beyonce herself experiences it.