Quote:
Originally posted by YoYo
We're only saying this was a "brilliant release strategy" in hindsight. The fact of the matter is NO other pop girl could have pulled this off. Beyonce has just become such a massive name over the year that THIS actually worked for her.
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This tbh. It's doing so amazing cos throughout this year, she kept doing things to keep her name in our minds all year round (Superbowl, Pepsi, tour).
Some keep saying oh there's no promo at all which is total bull. Sure, there isn't explicit promo that promotes the album explicitly, but the strategy which I mentioned above is the "promo" in this case. And a surprise release creates tons of buzz, so that worked as massive promo too. And let's not forget the millions of ads and banners from the release day till now.
I just wish some would stop being so naive about this. Sure there was a form of "promo", but it doesn't make her success any less great. What she did was a really impressive and clever marketing strategy and it worked, that is what's so impressive.