Nah, IMO Bey album only set the bar in terms of promotion or lack there of.
- People have been anticipating a release all year, people were gonna buy her album even if it was trash (thankfully its not tho) Also idk if people realized but she didn't make ANY singles available for purchase. So basically if you wanted new music you had to buy the whole thing. That is genius marketing and way to get high sales !
But in terms of quality music and artistic videos Rihanna has been there and done that, she just needs to tap back into that side with R8. Unapologetic videos were pretty lackluster.
And @FatShady I agree i had that discussion with several people. Everyone is gonna deny Rihannas impact because they don't see her as an artist. Everyone thinks because she doesn't write, doesn't play any instrument, dance she can't come up with ideas on her own

But Rih took this bad gal side and OWNED it just like she owned urban radio the past 2 years. Birthday Cake had impact, PIU had impact, even her ***** pat dance move had impact on other artists