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					Originally posted by  Kworb
					 
				 
				I think around the summer when Columbia rejected the record a second time due to lack of hits, and Kanye did his Yeezus thing, she was like "**** it" and started creating this. This release doesn't cost Columbia anything, the videos are probably all funded by Pepcé. No physical copies. They'd have been fools to reject her again. 
			
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 This album has to have been done for a least a couple months, because it would take at least 2-3 months to film all of these videos. The songs had to have been completed in order to shoot the videos at all.
I have a feeling it's been done since like the end of the summer.  The album as it is now actually fits pretty well with how people (Ne-Yo, The-Dream) described the record.
