Not a girl sending a pic of her and a cup of Nutella

What about those of us without instagam?

The promo begins

Ugh, just promo disguised as experiments (which I thought were going to be interesting).

Lol the #katyunconditionally mess

so these were the EXPERRYMENTS she was talking about. I see you Katy

edit: that would have been douchey to name the PRISM Experiments like that glad she sticked with this

Capitol & Katy are so clever with their promo

Cute idea

Lemme do my

This is rather interesting, I remember when someone else did the same thing (can't quite sure remember who) and a certain fanbase was all over it saying it's a desperate move in attempt to boost sales of their under performing single. Some may even say it's exactly what's happening with “Unconditionally“ right now, no?

Congrats to Katy though. I'm pretty sure there will be more of these “experiments“ seeing as this is the first one. Smart move! It looks promising. #LetTheSeedIn

Nope, because this was planned well before its "underperformance."

This is Qt