I think the promo will be on point, but the sound and visuals will be something totally different than what we've seen and heard before. I think, mainly because of the time she's taking, she'll be way more invested in this album and view it as a piece of her own work more than as a yearly gift to the fans.
At least, I hope that's how she's going to approach it this time.
Honestly I'm kind of done with her 'window shopping' for songs, have a few hits and leave us with an unfinished era.
