Fans of The Wanted are used to seeing Max George belting out hits on stage or mucking around with his bandmates on his reality TV show.
But the hunky singer has recently upped his game on the modelling front, by posing in a series of topless shots for Canadian Brand Buffalo David Bitton.
He's the face of their new collection of men's underwear and didn't seem to mind striping off to showcase the briefs.
Why they asked him to model this underwear is a mystery to me.
Max could've paid at least a visit or two to the nearest gym.
It's sad that people here are feeding into the idea that one must have the socially-accepted perfect body in order to model. I'm glad this company settled on someone who doesn't fit into that tired mold.
It's sad that people here are feeding into the idea that one must have the socially-accepted perfect body in order to model. I'm glad this company settled on someone who doesn't fit into that tired mold.