Previously, Call of Duty had outsold its past installment on day one by tens or hundreds million dollars more with each new annual release, ultimately culminating in $500M day one sales of Black Ops 2 last year. This year, however, their record was snapped, or rather obliterated, by Rockstar’s Grand Theft Auto V which had $800M in day one sales. Activision claimed that they wanted to “take their throne back” from Rockstar with Ghosts, but given the next-gen console landscape of the Xbox One and PS4, that wasn’t likely going to be possible.
