Quote:
Originally posted by GeezusHaberdash
why do they do that expansion thing? like, the movie will start off in 3 theatres and expand. & they only do that with movies that are set to become critically/Oscar-darlings, as if it gives it ~indie-cred~ or something.
i remember they did that for Milk & Frost/Nixon

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To build buzz, word of mouth and make those other theatres want to add the movie.
