He is often considered the Marmite of pop music - being either loved or loathed by the radio-listening public, but British crooner James Blunt won himself a brand new legion of fans.
The 39 year old, who rose to fame with the Number 1 hit You're Beautiful in 2004, has garnered fresh acolytes thanks to his interaction with so-called 'Twitter trolls'. Taking to the micro-blogging site in recent days, the star has responded to a insults with humorous one-liners and self-deprecating jokes which has endeared him to other users. Almost immediately, fans reacted positively to his relaxed approach to tackling online critics.
Celebrity presenter Lauren Laverne declared '*Immediate follow*' when she read his messages, while another described his tactics as 'very clever troll reversal'.
Most re-tweeted, and thus agreed, that he was a 'troll extraordinaire'.
