Mariah Carey first artist to have a Facebook deal?
Quote:
Dupri's first order of business in his management role was encouraging Carey to release her new song via Facebook, in an effort to speak directly to her fans.
"The Internet has made the world flat, so when you have a person like Mariah whose fan base goes from here to other end of the world, why not share [the music] with everyone at once?" he told us.
"If you just put a record out on the Internet, it's judged by how much talk [there is about it] and what's happening on the social networks," Dupri continued. "It's also a new way of putting music out and I wanted her to be one of the first people to explore this territory because the fans want to be reached and they want to be touched. They're talking to me and I don't even know them."
Mariah welcomed the idea of releasing "The Art of Letting Go" directly to fans, even setting up plans to host a Q&A with her Lambs on Facebook in conjunction with the release of the song. "The way I interact with my fans, it's a different thing than most people," Carey explained. "I've [had] this type of relationship with my fans since I first knew I had fans, which was not till my third album. It [sounds] crazy but it's actually true. I never felt like 'oh I'm famous.' I think now, people have one song — even if it's one song, they're like, 'look at me I'm famous.'
"The Art of Letting Go" will debut on Facebook, November 11.
I work in digital marketing at a label. Wondering what the details are on this.
Like, what is she doing other than just posting it on her FB page and doing a chat? Madonna did something similar earlier. I wonder how this will be truly innovative....could make a splash IF done in a creative way (a la Rihanna Unlocked).
Mariah shaded PSY and Carly Rae Jepsen with that one! Ouch!
! Hope it works
Madonna did something similar earlier. I wonder how this will be truly innovative....could make a splash IF done in a creative way (a la Rihanna Unlocked).