RCA's Tom Corson, president/COO and Peter Edge, CEO talked to Billboard about the Q4 Releases.
KC mentions:
So what are some ways you’re stacking the decks this year?
Edge: We have Britney the first week of December, which is one of the big ones coming, and the single is doing well right now. Then we have the Kelly Clarkson Christmas record, which we’re shipping a lot of records on.
Corson: It’s gonna be huge.
Edge: It’s an amazing album too. We have a great original song called “Underneath The Tree” where we’re going after that Mariah Carey, “All I Want For Christmas” gold.
What’s a key insight you’ve learned about fourth quarter over the years in terms of buying behaviors?
Corson: This is the time period where you have to address the grown-up and adult market. Those people are in the stores, and when you sell music to that physical buyer, whether it’s online orders or brick-and-mortar, there’s an opportunity to move your physical goods and grow an artist. That could be an artist like Justin Timberlake, he will be a big gifting artist for that crowd, or a P!nk, or
specifically something like a Kelly Clarkson Christmas record. That will appeal to her fans and also people who buy Christmas music, who aren’t generally in retail for music. You’ve got to have those opportunities in place and set them up properly.
One other axiom that’s true every year -- if you’re gonna put out a record, and you want to have success, you gotta be riding a hit. If you’re not, you’re creating a lot of risk you don’t want to create. We always lead with hits, because it’s very difficult to recover from something that’s not a hit going into Christmas.
http://www.billboard.com/biz/article...source=twitter
NOOOOOOOOOOOOOOOOOO, THE VIDEO DOESN'T EXIST ANYMORE
Please release the song, Kelly. 
