It may be true that imitation is the sincerest form of flattery. But a popular filmmaker in New York was not flattered when he learned that part of his movie had been recut and used as a motivational video for Apple employees.
The video, “The Dark Side of the iPhone 5S Lines,” was a lighthearted documentary by Casey Neistat on the pains people endured while waiting in line for the new iPhone 5S. One woman in the film, for example, wrapped herself in a garbage bag to stay warm while sleeping on the ground. The video has had more than three million views on YouTube.
The tweaked version of the movie was sent internally at Apple on Sept. 30 to some customer service representatives to thank them for their hard work on the latest iPhone introduction, according to an Apple employee who received the video and would speak only anonymously for fear of being fired. The video was sent specifically to customer care officials who focus on troubleshooting iOS, Apple’s mobile operating system, meaning it may have reached thousands of employees.
In the version of the movie sent around the company, the video is played in fast motion with catchy music while headlines about the product introduction scroll across the screen. Mr. Neistat’s name, which is in the upper-right hand corner of the original movie, is removed in the edited version. (But the woman who wrapped herself in a plastic bag remains.)
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Mr. Neistat, a longtime Apple fan who also waited in line for the original iPhone six years ago, found the reinterpretation of his movie ironic and offensive.
“I’ve never had my work stolen so adversely as this,” Mr. Neistat said. “They stripped all my branding
Mr. Neistat’s original version.
Apple declined to comment.
Though the edited video shows an Apple logo at the end of the clip, it does not have the high polish seen in official Apple videos. It even contains an unintelligible typo — “Additional Hours Reguirements Met” — near the end.
The video was pulled from Apple’s server a week after it was sent, according to the customer service employee.
Apple is probably going to get into legal trouble for plagiarizing someone else's content and passing it off as their own, this guy needs to take the opportunity to collect. Nokia is great at reactive marketing, good for them, love my Lumia!
Over 1 billion phones sold. and 8 Million Lumias this quarter.
So why are they giving away they're phones if not enough people care enough to buy it? Nokia just can't compete with Android or iOS. It's competing with Blackberry
So why are they giving away they're phones if not enough people care enough to buy it? Nokia just can't compete with Android or iOS. It's competing with Blackberry
The worst part is that they are trying to gain sympathy by giving away a rock and then showing their real intentions.
