Grammy-Nominated Rihanna Named Most-Streamed Artist on MSN Music in Concert for 2007
Control Room Ehrin Cummings, 310-550-3883
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[email protected] Rihanna will have to wait until February to see if she takes home a Grammy, but Control Room and MSN today announced the international star has already beaten out her competition as the most-streamed performer on MSN Music in Concert in 2007. During the first week of the concert’s online broadcast, Rihanna’s live performance was streamed more than one million times, making it the most-streamed concert by any single artist on MSN Music in Concert for the year. The concert is available on MSN at music.msn.com/rihanna.
“Rihanna is an amazing talent in the studio and on the stage. Staggering audience numbers like hers prove there’s a strong appetite among music fans to watch live concert performances online,” said Aaron Grosky, president of Control Room. “We’ve taken advantage of this opportunity by creating exciting programming that showcases the biggest artists in the world, performing from the most exclusive venues, to deliver an authentic live experience for the fans watching on MSN.”
Performing her #1 blockbuster single, “Umbrella” featuring Jay-Z, Rihanna had fans from across the globe accessing MSN Music in Concert to catch the star’s stadium performance from Montreal’s Bell Centre this Fall. In addition to “Umbrella,” Rihanna dazzled concert goers and fans at home with hits “Pon de Replay,” “Unfaithful,” and “Break it Off.”
“People are very enthusiastic about our Music in Concert series, and are particularly interested in mainstream artists like Rihanna,” said Reed Price, editor in chief, MSN Entertainment and Video. “Control Room’s excellent production values allow our online audience to experience the excitement of live performances by popular artists.”
In 2007, Control Room produced over 40 concerts exclusively online for MSN Music in Concert, including Jay-Z, Maroon 5, Avril Lavigne, The Smashing Pumpkins, The Pussycat Dolls, Fall Out Boy, and many more. Music fans worldwide can experience the excitement of these live performances by accessing MSN Music in Concert at music.msn.com/inconcert.