Quote:
Originally posted by toanythingtaboo
They're obviously aware that people need to be convinced to buy ARTPOP after BTW, so putting out as much of the music as possible is smart. One single wouldn't have been enough I don't think.
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I agree!
I also think they delayed putting out promo singles until they were sure how Applause was going to fair considering it wasn't even announced until just recently.
I also think they're trying to show all sides of the album genre wise in order to convince folks that there's variety on it too (Applause, Venus, Dope & DWYU).
And with the album streaming, it seems like they are trying to combat against a potential leak (which will happen, I'm sure).
And they are going overload on promo on these last few weeks in comparison to the era thus far.
It seems like a well-thought out and well-executed plan, no matter what people think about Venus being squeezed between 2 promo singles.