Kardashian curse hits Sears. Clothing line slashed to $9.99
Could Lamar be responsible, or is it the infamous Kardashain curse?
Quote:
Images obtained inside a Sears store in Los Angeles, California, show the sisters' heavily pushed fashion label 'Kardashian Kollection' slashed to prices as low as $9.99.
While the retailer was probably hoping the attractive markdowns would help shift stock, the 'KK' concession stand appears deathly quiet with rail upon rail crammed with clothing.
The Kardashians launched their affordable fashion brand in the U.S. in 2011 and have since rolled it out to stores in the UK and next on the list is Australia.
With no expense spared, they even got legendary photographer, Annie Leibovitz, who has captured the likes of Kate Moss and Michelle Obama, to shoot their ad campaigns.
While fans initially clamored to get their hands on the pieces of womenswear now it appears the hype has died down - that's if the images inside Sears are anything to go by.
While the Kardashian Kollection seems to have lost its pulling power at Sears, many loyal fans continue to support the brand, which includes jewellery, handbags and lingerie.
Not surprised, they should stick to their stores in LA and NY.
I agree. That's the key for the Kardashian brand. A full rollout would be disastrous, I can imagine their line ending up in a country store for 99 cents. Stick with big cities with big business and they should be right.
Lol at people saying it's just one store. Usually when clothing goes on clearance, it's because it's not selling anywhere. If it was doing better at a different store, Sears would rather ship it to them instead of discounting it.
Lol at people saying it's just one store. Usually when clothing goes on clearance, it's because it's not selling anywhere. If it was doing better at a different store, Sears would rather ship it to them instead of discounting it.
one store hardly means they are going downhill, they're still huge names.
