I guess we could call it Radio Deal Effect if need be.. We do use Holiday Effect every year as well..

It is a ROLLING CHART. There is ALWAYS a rolling effect week to week, but it's not as drastic as the 8th day from a debut week. Also your definition of "Rolling effect" is not correct.

I don't see why working at a radio station would quality you to know any more about the rolling effect than anyone else here - it has nothing to do with individual radio stations, it's entirely down to Billboard and how the charts work. I doubt most radio stations even know or care what the rolling effect is.

*Maybe* Record Labels at a push would look into it deeply, but even then I don't see why they would care as long as the song was being played regularly.

You are wrong kiddo, get over it. You probably misunderstood your professors, it's not a big deal just admit you are wrong and accept you made a mistake.

The rolling effect happens whether a song has a deal or not, the chart is continuously rolling... A song could gain 10 mil without a radio deal and lose 6 mil on the 8th day because it only gained 4 million on the day before

Google it

at this thread, and the completely inaccurate definition of "rolling effect" in the OP.

YES it DOES. Even a song that does not have a deal, on it's 8th day of airplay it's losses are the "rolling effect". There is absolutely NOTHING different between "rolling effect," and "rolling". It's the same thing. One is just used more when it comes to the 2nd week of airplay, so people assume that's what people are referring to when they say it, but that doesn't make it different. The entire chart is rolling, so every day after the first week is compared to the same day a week before it, so it's still a rolling effect, it's just not as drastic as the 8th day. They are the same thing, and it effects every song every day after the first week. People should NOT make excuses for songs after the second week and claim "rolling effect," however, because a bad update is a bad update, but they also shouldn't think a song is peaking after a few bad updates, especially since if the week before the song gained +3.00M, and this week it gained +1.00M, that means however, that in all actuality it gained 4 million, but it's rolling, so it shows as gaining 1 million more than last week. Bad updates are bad updates, however, but it just needs to start gaining more to increase the daily updates. On that note, not posting in this thread anymore.

Educate the ignorant masses, sis.

ddddd at everyone reading him for filth though. Cute thread though.

How is this thread still open

Exactly. That's what he was trying to say in the OP (though he was wrong when he said only songs with radio deals experience the "rolling effect," which we can clearly see with HIAM). After the first couple days of the "rolling effect" it's no longer the "rolling effect," but just the fact that a song is on a rolling chart.