Fiona Apple, friend of animals and committed vegan, has partnered with Chipotle on a campaign about factory farming. For the animated clip, Apple covered "Pure Imagination" from the 1971 film Willy Wonka & the Chocolate Factory, a rendition that is especially haunted and emotional given the grim context.
The video already has almost 2M views + Fiona's cover is currently sitting at #182 on US iTunes. That's pretty much slaying for Fiona's standards so I figured I'd share even though most won't care