Nice find from Bix at the KCE!
Looks like Kelly's trip to Peru this summer was for this....
Green Mountain Coffee®: Changing the world with Fair Trade {review & giveaway}
October is National Fair Trade month and Green Mountain Coffee® offers one of the largest selections of Fair Trade Certified™ coffees in the U.S. Green Mountain Coffee Roasters, Inc. was also the first brand to offer Fair Trade Certified™ coffee in our country. So what is Fair Trade? Fair Trade ensures that the farmers who are growing the coffee are paid a fair market price for the beans. The farmers who grow coffee beans often live in isolate locations where they are subject to middlemen who pay them a fraction of what the coffee is actually worth. And what does that mean for us? It means we get a better quality cup of coffee. It means the farmers can invest their money back into their land and offer a better quality bean. As for them? The farmers are given a fair price for the coffee, therefore they can afford to send their children to school, they can support their family and give us a better product. Green Mountain Coffee is forming relationships with these growers and ensuring sustainability. They are doing good and making the world better with each coffee bean.
Recently, Kelly Clarkson teamed up with Green Mountain Coffee for their Great Coffee, Great Vibes, Choose Fair Trade campaign. Kelly Clarkson was able to visit Peru and see first-hand the effects that Fair Trade has on these coffee-farming towns. She was able to see the importance of Fair Trade and how it positively impacts farmers and their families. You can watch an exclusive video of Kelly Clarkson’s trip and learn more about Fair Trade at ChooseFairTrade.com. To celebrate National Fair Trade month, Green Mountain Coffee is introducing Fair Trade Certified™ Three Continent Blend, which is a triple blend of bold flavors that delivers a smooth and harmonious Extra Cold blend. You can learn more about the Fair Trade movement and Green Mountain Coffee by visiting their Facebook page.
http://www.lifeinthegreenhouse.com/2...-giveaway.html
I guess more info will be up later:
http://www.choosefairtrade.com/
https://www.facebook.com/GreenMountainCoffee
This^ interview is great tho.
>>>>>>>>>>>>>> coffee 