The irony of you saying you hate seeing people have no clue what they're talking about! Let me educate you, with multiple receipts:
1. No, there are blatant, extremely exaggerated lies all over the Mac vs PC campaign. They played mostly on people's ignorance. There are youtube channels dedicated to decimating each and every claim in the campaign because that's how bad they are. There is not one thing a Mac can do that a PC cannot do - and more often than not, there are things that PCs can do that Macs cannot do. The only completely valid ad done by Mac is the one concerning the trip-proof powercord - their most innovative, original feature of all time. But the most common lies are (which are in those commercials I posted):
- Macs get no viruses (they later had to admit that
they did). Now there are
heaps of anti viruses available for Mac because it's actually
becoming a big problem. The average user has so far only been protected by their extremely low user rates - but as they gain popularity, this can no longer protect them.
- Macs are
easiest to hack and break into by default (
2nd). Every little while they find a
new way. Even worse - their iPhones are "
alarmingly easy" to hack.
- Macs don't crash/freeze (anyone that's used a mac knows that
they can and do - Apple reps are simply not allowed to use the terms "crash" and "freeze"). On Mountain Lion, you could
instantly crash the computer by typing in "File:///" at random. That's how easy it was at one point.
There's more but this is gonna get to long. Those are the popular ones. Oh, and yes, you can install Windows on a Mac, you're right. You can also install
OS X on a PC, so ... what's your point?
Now Apple didn't invent colour. They popularized colourful iPods and some computers - but not colour. Nor did Nokia. Since they were so quick to bitch about Android "copying them", they deserve the little teasing Tweets from Microsoft and Nokia. iPhones have been very strict with their image and remained black and white since their inception and using sleek materials. Nokia was the first smartphone carrier to go in the direction of a whole LINE of phones that were colourful and using polycarbonate - not just one device here and there. They popularized that ****, they restarted the trend. They have the right to tease them in these inoffensive, free tweets. Apple threatened thermonuclear war on Google and actually sued Samsung for far less.
2. No, you're wrong. I commend you for knowing a bit about 64-bit architecture, and yes I do have a 64-bit computer

. The more basic explanation is if you have over 4GB of RAM on a PC the 32-bit system just doesn't know how to access the rest of the RAM - thus we get the 64-bit architecture. For the iPhone 5S, it's pure
marketing fluff, playing on user ignorance as per Apple's standard. Like I said, the current 32-bit (read: ALL the apps currently in the app store) can actually
run slower on the 64-bit architecture. They tried to sneakily compensate by putting in a faster chip. Don't think we didn't notice. Everyone will have to wait until they make the 64-bit version of their favourite apps to see a difference. Future games have potential on this new architecture - that's it. Expect to wait a good little while to enjoy that, because people are not going to put so much more effort in to produce games for a 64-bit architecture when only the 5S can use it.
3. I was just pointing out that Windows Phone Store (for 8, not 7.5) is doing exceptionally well considering it's launch was only 9 months ago (referring to another post about how Windows has "no good apps") and that it is very noteworthy that it can catch up with such speed, already surpassing the Blackberry app store which was around for longer. Not that there's something wrong with Apple's app store or Android's. That's the only reason why I brought up growth, in response to others saying the app market is terrible. Apple is still king of the app market. Android is my favourite system, not Windows btw.
4. Have you really seen an iPhone lag THAT much? No, you won't notice a difference between the 5C/5/5S for a good long while. Only benchmark tests will detect the difference. In an Android phone - yes, you would see an immense difference with a spec jump like that, but this is Apple. This is what they're good at - a consistent experience. You're not going to notice the difference. The only time people will notice a difference is once their iPhone 4/4S/5/5C gets a "this application cannot install on your iPhone" or can't find the 64-bit exclusive apps in their app store.
5. You don't know that they'll be secure - you're just assuming they'll be because Apple said so. It's
likely not true - we won't know until people fiddle with it. Considering how horrendous Apple has protected your data in the past (huge
personal data leaks, 1 million
device IDs stolen, the chord hack [fixed w/ iOS7 - for now], the famous
Amazon/Apple hacker.. just keep in mind that it's their job to sell a secure experience. That doesn't mean it's infalliable. They
always claim they're untouchable at first. Wait till the phone comes out and someone has a crack at it.
Okay, I think I covered everything. You put up a good fight though. I love essays!