I refuse to believe 33% of the population of the UK applied for tickets to the iTunes festival.
Same here Can you apply for multiple dates? Maybe he meant to say they got 20 million applications for all the dates in total, not that 20 million people separate people applied?
Maybe you should check out the rules of the competition before trying and failing to be condescending?! 
Can you apply for multiple dates? Maybe he meant to say they got 20 million applications for all the dates in total, not that 20 million people separate people applied?