ATRL Senior Member
Member Since: 8/1/2012
Posts: 27,547
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Company publishes homophobic advert
Quote:
Margarine giant Flora has become embroiled in a homophobia row after launching an advertising campaign that appears to liken a parent's perceived anguish at being told their child is gay to a bullet through the heart.
On a pink background, the advert depicts the words 'uhh dad, I'm gay' fashioned into the shape of a bullet as it flies through the air towards a human heart made of china.
At the bottom of the poster, next to Flora's famous logo, appear the words: 'You need a strong heart today.'
Homophobic: On a pink background, the advert depicts the words 'uhh dad, I'm gay' fashioned into the shape of a bullet as it flies through the air towards a human heart made of china
'Edgy': The campaign, by Lowe + Partners Johannesburg, also has a similar advert referencing the Kama Sutra
Flora, which is owned by consumer goods firm Unilever, has come under a barrage of criticism from gay rights groups who claim the advert, which is believed to be from South Africa, is homophobic.
A spokesman for gay rights group Stonewall said: 'Many people will clearly find this advert offensive and inappropriate.
'Perhaps Flora should have a chat with their Unilever colleagues, Ben & Jerry, about how best to produce gay friendly advertising fit for the 21st century.'
Last month ice cream maker Ben&Jerry's renamed their Cookie Dough flavour to 'I Dough, I dough', in support of same-sex marriage in the U.S.
Some people took to Twitter yesterday to vent their frustration at the advert's connotations.
Jamie Rowe wrote: 'Dear @Unilever - great work with the homophobic Flora advert, d****ebags.
Wholesome family fun: Flora has long associated itself with wholesome family values, such as in this UK advertising campaign featuring Vernon Kay and his mother
Flora is owned by consumer goods firm Unilever, whose many products also include Marmite, Wall's and pot Noodle
Sam Alden added: 'F*** Flora and their homophobic advert. How does that still even happen?'
The campaign, apparently the brainchild of Lowe + Partners Johannesburg, also has a similar advert referencing the Kama Sutra.
Flora, sold in the UK, Czech Republic, Ireland, Finland, Sweden, Spain, Poland, Hungary, Portugal, South Africa, Hong Kong, Singapore, New Zealand and Australia, has for years been marketed as containing ingredients that provide for a healthy heart.
Read more: http://www.dailymail.co.uk/news/arti...#ixzz2dk17YRWy
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Absolutely disgusting 
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