Why are Epic putting so much money into Avril's new video? Is their closest chance of getting a hit? Epic is a notoriously low-budget label due to their bad management, and lack of hits. So why are they putting so much of their budget into Avril?

Y'all watch the Rock N' Roll video when it premieres tomorrow, only on VEVO

I don't know and don't care, but I'm excited to buy the single and watch the video.

Epic is new and improved now with LA Reid.

They're not a low budget label, it depends on the artist.

Epic is such a great and rich label

Avril is the only A-list / WW artist of Epic records

All of the above.

Rihanna is Def Jam and Katy is Capitol

as

Avril is EPIC.

Only in a financially smaller scale.

Are they ?

I don't know but I hope L.A really made something great / big for her 'cause if not his only destroying her career same or worst than RCA.