It's harsh, but I agree with the show's decision to not include him (plus other previous winners.. Leon Jackson I think?)
Why would you, if it would only provoke people to wonder who the f that person is?
You win, because you appeal to the group of 30, 40, 50 year olds who actually bother calling up to vote.
FYI, Matt Cardle, Olly Murs, 1D, Cher Lloyd are all signed onto Syco.