from announcing the single a month before it's release date, making the single cover a picture of her as a clown, singing those horrible try hard verses, rushing the single even though it wasn't even leaked in full, to making a lyric video with drag queens. she just doesn't get it. Katy is so much smarter than her when it comes to marketing. she started out small but she build her brand with the TD era. while Gaga destroyed her huge brand by being retarded and thinking she could get away with the foolishness of the BTW era. if she does come through this era than Bless her but if she flops it's her own fault.