"Gaga's video is part of the Kickstarter campaign to raise money for the Marina Abramović Institute, a $20 million living museum and workspace in Hudson, New York, that the artist plans to build to warehouse her works and foster new generations of artists.
Since it kicked off in late July, the Kickstarter has raised more than $250,000 toward an initial $600,000 goal, with more than $70,000 of that coming in since the Gaga video went live on Wednesday."
