Quote:
Originally posted by katyperryismylife
Correct me if I'm wrong but is that the only reason why some artists opt to premiere their song in the radio? To be played non-stop and get good audience impressions?  |
No, you're right. There's a difference between a radio premiere and a radio deal, though. In a radio deal, labels basically make Clear Channel radio stations play songs at the top of every hour. As a result, they get massive audience impressions the first day. Then, however, when the eighth day of the song's release, not as many stations are spinning the song as they were when they were forced to (at the top of every hour), so they suffer dismal updates... like... minus 11 million audience impressions on pop alone. If people like the song, it can usually bounce back, but this huge day of the rolling effect can kill the longevity of songs on radio. A radio premiere is basically what Miley had with "We Can't Stop"; Ryan Seacrest played the song once and a few other stations picked it up, but she only got one or two million audience impressions that day. Then, on the eighth day, she didn't suffer from a big rolling effect. And her single has really impressive longevity
I don't think Katy's label needs to pay radio to play Roar; she's become a huge radio staple, and it's her lead single, so radio stations are gonna play it regardless of if she has a deal or not. Not having a deal would allow Roar to have a more natural climb on radio, which is what I want for the single
