The Spice Girls have found the perfect fit for their new album.
In the latest example of name-brand artists using nontraditional means to sell their music (see: Radiohead; Paul McCartney; Madonna), the reunited pop group has teamed with Victoria's Secret to sell its upcoming greatest-hits CD exclusively through the lingerie chain's stores and on its Website.
The disc is due for release Nov. 13 and is expected to retail for between $10 and $12. It will also be available for download through iTunes and other music sites.
Customers can preorder a hard copy of the 15-track album for 24 hours between midnight Wednesday and Thursday.
Capitol Records initially approached the lingerie purveyor with its proposal in September, far later than Victoria's Secret typically begins setting up its holiday marketing, per the Wall Street Journal. The Spice Girls helped to seal the deal by agreeing to perform at the chain's annual fashion show on Nov. 15. (CBS will air the tribute to all things skimpy, scanty and slinky on Dec. 4.)
The Girls kick off a reunion tour Dec. 2 in Vancouver and will continue on to dates in London, San Jose, Los Angeles, Las Vegas, New York, Cologne, Madrid, London, Shanghai, Beijing, Hong Kong, Sydney, Cape Town and Buenos Aires.
The erstwhile Scary, Sporty, Ginger, Baby and Posh proved they still appeal to the masses by selling out their Dec. 15 concert in London within 38 seconds. Promoters have since added additional dates to the touring schedule in an effort to meet demand.
The Spice Girls are only releasing their album to Victoria's Secret shops and on downloadable websites such as iTunes. Seeing as barely anyone goes out to the record stores and buys copies anymore, I think this is a good idea.
Is it still a secret deal if everyone knows about it?
Good idea but we'll need to wait and see if it pays off in record sales. And wont the record industry be fuming over this? It reminds me of Prince distributing his album through a newspaper, of course his CD was free but the Spice Girls are still making stores lose money.
