You don't just "sign up" to a label like it's a club or something. They have to have incentive to sign an act, budget they can expend, promotion force to use on them, etc.
In what way is Fashion unreleased?
Confessions of a Shopaholic anyone?
Most people don't know that because they download their music illegally and en masse, I can't really blame them tbh. Not that that person did, just a safe bet in 2013.