“I’ve never been afraid to walk into the boy’s club,” Nicki Minaj tells me. “Ever. Ever, ever, ever.”
Minaj is between meetings in New York City, talking about a new venture that puts her in a head-to-head competition with hip-hop’s biggest stars, Jay-Z and Diddy among them. She’s entered the wine business with Myx Fusions Moscato and a line of sweet and fruity Moscato wine in single-serving blue bottles.
Spokesperson? Not quite. She’s a co-owner. Aiming to tap into the rapidly expanding Moscato market, estimated to be growing at 25% annually, Minaj partnered with Mona Scott-Young, Myx Fusions Moscato CMO, and Peter Reaske, Myx Fusions Moscato CEO.
Researching this story, I couldn’t come up with another female rapper who had done this sort of deal before with a booze company. The closest I could locate was Lil’ Kim’s stint as the face of Three Olives Vodka back in 2006. With Myx, Minaj has a piece of the back-end.
So, how does it taste? A publicist sent me two four-packs: one original flavor and one peach flavor. I didn’t expect to like it, but I did. It’s kind of like a wine cooler, it’s a little fizzy, and it’s sweet.
go head Nicki