River Island just released a video of Rihanna working on her Autumn/Winter line
There seems to have imprint the Navy anthem G4LIFE on some hats and other products
There seems to have more stuff that male could wear
Already looking better than the last
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With 80 RiRi pieces, River Island will be a one stop shop for a Rihanna-over when the collection lands on 12th September. The sportier Autumn collection will hit the shops first, followed by a more glamorous winter collection in November in time for the party season. There is also a Limited Edition Collection with embossed leather jackets and trousers, printed camo snakeskin leather skirts and boots, of which only 100 of each item has been made.
And according to her co-designer, Adam Selman, her autumn/winter 2013-14 will be more ambitious than ever before.
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“We had a lot more fun this time round,” Selman told Vogue. “The first collection was a lot purer, about finding pieces that Rihanna felt were missing from her closet. There is a real concept to this one. I can’t give too much away, but we travel so much and experience so much of the world. We’re very lucky to do so and that definitely inspired us. The idea of sports uniforms and masculine vs feminine is something we evolved from last season too. There was a lot of pressure with our debut – this felt more relaxed.”
Rihanna is perhaps unexpectedly hands-on when it comes to her designing projects – she and Selman are in constant contact with each other, whether via text or face-to-face, to discuss inspirations and themes. They both come to meetings with sketches and ideas.
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“She has a very strong point of view and is very precise – I think I’ll keep those sketches she gave me forever,” Selman laughed. “There’s a lot of back and forth between us, but we’re very simpatico with one another – we vibe.”
However, designing for winter presented a new challenge for the duo – they both grew up in sunnier climes (she Barbados and he California), and dress accordingly.
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“The way I approach winter style is to layer up summer clothes and Rihanna does the same,” he said. “But there are coats and sweatshirts – those pieces were key. It’s a little more refined.”
One item Rihanna is more au fait with is a good party dress – and she’s created several for her customers to dance in come Christmas. The range will arrive in stores on September 12.
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“She loves going out, that’s her thing,” said Selman. “She really wanted to create dresses that girls want to party in around the Christmas season. The fit and silhouette is very important to her. She knows what she’s talking about.”
It remains to be seen whether or not Rihanna will show the collection during London Fashion Week as she did for spring/summer 2013, but both she and Selman loved their initial February catwalk outing.
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“We were both so honoured – it was mind-blowing,” he said. “I don’t think it sunk in until afterwards. The energy backstage and from the crowds out front was incredible. When we were waiting to take our bow she started jumping up and down and screaming. I was more stunned – it’s a yin and yang thing.”
I love the clothes!
In terms of this whole trend though I'm so excited for it to blow over. It feels like fashion (especially in the UK) has been like this for agesss
I love the clothes!
In terms of this whole trend though I'm so excited for it to blow over. It feels like fashion (especially in the UK) has been like this for agesss
I completely agree, nothing seems to have happened to fashion within the past few decades.
Once the high fashion brands and top designer start making clothes which people will actually wear, it may change radically, but until then were are left with a mish mash of trends which is a mess.
