Perhaps the fact she's ruining her era. These single releases are messy. Radio won't support RN unless she send a video out. It's ridiculous, it doesn't take much to make one and put it out, even if it's tour footage.
But the releases sucked last time too and she is still selling less than last time. Maybe it's her lack of promo?
Yeah, I have to agree with Enough -- this song is generic, and now dated, trash. I just wonder why her team pushed for this as a single instead of "Jump"?