Quote:
A fur coat made completely of male chest hair has been made available to buy.
Priced at £2,499, the limited edition garment - commissioned by dairy company Arla to launch the male-targeted chocolate milk Wing-co - takes up to 200 hours to put together.
Each fur coat comprises around one million hairs.
The clothing item is described as a statement protesting against emasculating fashion.
A Wing-co spokesperson said: "We commissioned the Man-Fur Coat as a wake-up call for the nation's gents.
"[The coat is] a way to encourage them to readopt the values of assured 'men's men' from yesteryear who would laugh nonchalantly in the face of adversity and be proud of their abundant manliness."
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tbh if you look past the fact that it's made of human chest hair, it's actually quite a nice looking jacket.